ABOUT STEELWOOD CO.

Built by Builders, For Builders

Steelwood Co. wasn't created in a boardroom by marketing executives trying to sell you a lifestyle. It was born in a garage by someone who knows what it means to build with your hands.

I'm Pete, and I started this brand because I got tired of apparel companies pretending to understand maker culture while selling mass-produced garbage that falls apart after three washes. If you've ever wrenched on an engine at 11 PM because you couldn't leave it unfinished, or spent a Saturday building something just because you needed to create—you already know why Steelwood exists.

This is gear made by people who build, for people who build.

What Makes Steelwood Different

We Actually Give a Damn About Quality

Every shirt is made with premium ring-spun cotton and reinforced stitching because we hate replacing things as much as you do. Our apparel is built to handle sawdust, grease, and the kind of wear that comes from actual work—not just Instagram photoshoots.

We source from manufacturers committed to sustainable practices and durability. No fast fashion. No planned obsolescence. Just honest gear that gets better with age.

Designs That Earn Their Place

Our graphics aren't focus-grouped trends. They're honest representations of garage culture, trades, and the maker mentality. Blueprint aesthetics, technical diagrams, and workshop humor that only makes sense if you've been there.

If you've ever lost a 10mm socket, spent three hours on a "quick fix," or built something without instructions just to prove you could—these designs were made for you.

No Corporate Runaround

When you contact us, you're talking to real people who understand your frustration when an order goes wrong. We respond quickly, speak plainly, and fix problems without making you jump through hoops.

30-Day Money-Back Guarantee — If there's a legitimate issue with your order, we'll make it right. No fine print. No hassle.

Why This Matters

In a world that's increasingly disconnected from physical creation, Steelwood stands for something different. We believe the people who build, fix, and make things with their hands are the backbone of everything that actually matters.

This brand exists to represent you—the mechanic who keeps a '92 truck running out of pure stubbornness, the woodworker who can't walk past a lumber yard without stopping, the DIYer who'd rather figure it out than pay someone else.

You don't need permission to create. You don't wait for instructions. You just build.

That's who we're here for.

Join the Community

When you wear Steelwood, you're not just wearing a logo—you're representing a way of life. You're part of a community that values craftsmanship over convenience, self-reliance over outsourcing, and the satisfaction of making something real.

Thanks for being here. Thanks for building.

— Pete
Founder, Steelwood Co.
Still working out of the garage

P.S. Got a build you're proud of? Tag us. We love seeing what our community creates. This brand belongs to the makers who wear it.